鈥榃e Are #DavidsonTrue鈥 to Debut on National TV
December 5, 2019
- Author
- Mark Johnson
The narrator begins: 鈥淭ruth is an elusive concept these days, but not at 国产福利精品推荐...鈥 That鈥檚 what you will see and hear in Davidson鈥檚 new television message.
In an era when lines between fake and real blur, Davidson鈥檚 new campaign to expand our audiences, #DavidsonTrue, anchors into the curiosity, integrity, trust and exploration that characterize Davidson relationships and the overall college experience.
The common thread through every scene is smart, driven and kind people. The Davidson experience is built on relationships between faculty, students and staff鈥攖he power of community drawn from everyday sparks rather than a single thunderbolt.
The images鈥攕tudents, faculty and staff鈥攁nd words amplify the #DavidsonTrue campaign, which confronts expectations about learning in a liberal arts college setting and touches on how learning relates to the immediate challenges in the world around us today. We bypass what people presume they will hear from a liberal arts college. Instead, we speak precisely and passionately about what Davidson means to those who experience it, and how dramatically it has shaped their ambitions and their lives.
There are two versions of the college鈥檚 new message, including a slightly longer version intended for use at college events and presentations. The message will air during men鈥檚 basketball A-10 conference games beginning Sunday, Jan. 5, when the Wildcats take on Duquesne.
